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  • Michelle Dickerhoof

HOW HOMEOWNERS ARE DITCHING THE TUB!

Updated: Sep 13, 2021

Homeowners are looking for large, high-tech bathrooms with sleek color palettes.

On average, homeowners spent $29,000 to remodel bathrooms exceeding 100 square feet. That cost drops to about $15,300 for homeowners with smaller bathrooms that are less than 100 square feet. When it comes to age demographics, those aged 55+ spent the most on remodeling their bathroom since the majority of them reported that they don’t plan to sell their home anytime soon.

Meanwhile, millennials, who see their home as a short- to medium-term residence, are choosing to invest less in bathroom renovations. Out of the 4 percent of millennials who renovated their bathrooms this year, most spent $10,200 to $15,000.

Homeowners of all ages were willing to shell out the extra dough for showers (42 percent), cabinets and vanities (40 percent), faucets (35 percent) and countertops (35 percent). On the other hand, it seems that homeowners weren’t so willing to spend extra money on an upgraded toilet.

Beyond updating showers, toilets and faucets, 90 percent of homeowners decided to change the entire style and color scheme of their bathroom during renovations. Contemporary is the most popular style at 25%, followed by transitional and modern. Contemporary is most popular among baby boomers, while Gen-Xers and millennials favor modern styles with clean finishes.

When it comes to wall colors and cabinet, countertop and floor finishes, homeowners of all ages favor a white and gray palette over neutral or more colorful options.

Beyond design and decor, homeowners (27 percent) swapped out bathtubs for large showers, and 73 percent of homeowners chose to add high-end features such as rainfall shower heads (55 percent), dual showers (24 percent), curbless showers (21 percent) and body sprays (18 percent). Also, 29 percent of homeowners purchased a high-tech toilet — a 19 percent year-over-year increase.

The most coveted features among toilet techies were self-cleaning (12 percent), optional bidet (8 percent), overflow protection (8 percent) and motion activation (6 percent). The least important features were a self-deodorizer (4 percent) and hands-free flushing (3 percent). Baby boomers also looked for increased accessibility with comfort-height toilets (68 percent).

Previous studies have shown that bathroom renovations yield some of the highest ROIs! Yes you read that correctly!

Color can be a powerful tool for attracting buyers to a home. Connect with me if you'd like to chat about how we can help you buy or sell your next home.


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